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November 18, 2005
Energy needs soda
Mountain Dew is marketing their new energy drink, the taurine-spiked "Mountain Dew MDX," with the tagline "Energy needs soda."
This is the latest example of the time-honored advertising tactic known as the "outright lie."
Posted by tony at November 18, 2005 04:58 PM
Comments
It's also slightly counter-intuitive. It implies, I think, that you need to already possess energy before you will feel the need to have soda. A more logical albeit wordy tagline to my robot brain would be: "Energy is born from soda."
Posted by: Will at November 18, 2005 11:35 PM
